Yarda, based in Australia, is a lawn care start-up that prides itself on offering a personalised experience while tackling environmental issues. Using a customer's location and lawn size, Yarda can tailor a plan that takes weather, soil and grass type into account to ensure that people who use their products are impressed with the improvement in the quality of their lawn.
During the initial phase, I first create a project roadmap to help the client visualise the process and what we are aiming for. I then started off by conducting comprehensive research to analyze existing funnels and studied competitor websites. This helped me gain insights into effective strategies and identify areas for improvement. Through user feedback and industry best practices, I pinpointed pain points and potential opportunities to enhance the user experience.
To create a seamless user experience, I developed user flows based on research findings and user requirements. These user flows guided the creation of wireframes, which depicted the logical sequence of screens and interactions. I collaborated with the client to finalize the chosen user flow and wireframes that best met their needs.
The key deliverable of this part of the project was the redesigned funnel. It started with the home page, where users entered their address. I then simplified the series of questions about their lawn, ensuring an intuitive and user-friendly experience. The next step was designing a product page to showcase Yarda's customized nutrient subscription plans effectively. Finally, I developed a user dashboard, providing customers with a centralized hub to manage their lawn care subscriptions and track their progress.
Throughout the project, I closely collaborated with the development team to ensure the successful implementation of the funnel design. This involved understanding their technical requirements, addressing any constraints or feasibility concerns, and providing ongoing support. I made necessary updates to the UI designs and the Figma file based on the developers' requests, ensuring a smooth handoff for implementation.
My Yarda design strategy involved thorough competitor research, user flow creation, and cohesive high-fidelity UI design that echoed their brand identity. This yielded a redesigned funnel with streamlined questionnaires, a captivating product page, and an intuitive dashboard for enhanced engagement. Working closely with developers ensured seamless implementation, addressing technical intricacies. I harmonized existing and new brand elements, incorporating illustrative graphics like lawn-evoking diagonal lines and dot grids, enhancing imagery and banners. Warm yellows, subtle greens, and vibrant terracotta hues completed the inviting and cohesive aesthetic.
“Malak and I worked in the same team over two client projects at Academy Xi. In both projects she was extremely organised, kept both the projects running smoothly and worked brilliantly with everyone in the team. She worked efficiently, and contributed so much creatively, she has great ideas and a fantastic understanding of the UX process. She was excellent to work with both times, and would be a fantastic addition to any UX team..”
“I collaborated with Malak for a couple of years at Shoreditch Design Studio. Throughout our time together, she consistently demonstrated a fantastic eye for design, complemented by strong UX/UI skills. In addition, Malak proved to be an invaluable asset to the team, showcasing excellent communication skills in direct interactions with clients.”
"I worked with Malak on a UX team project for Collabor8 Thinkspace. From the outset I was impressed by her pragmatic approach to understanding and solving the problem space, always putting the user at the centre of any design thinking. She provided the team with in depth research and valuable insights early on in the project before taking a leading role in developing, designing and testing user focused solutions within design software. She communicates her thoughts clearly and always has something of value to say, this makes working with Malak really enjoyable and I would look forward to working with her again. She was a valuable member of the team and would be an asset to any UX team in the future."
"Malak, has a sound understanding of design principles and can take a project from concept to delivery with ease. She is not afraid to question and always looks for improvements to the customer experience."
“Malak is highly organised and insightful in the UX process, she thinks out of the box and has a keen eye for detail. She has a strong work ethic and is highly motivated individual. She is also a strong communicator with good design skills and a passion for UX..”
“I worked with Malak on the Collabor8 Thinkspace project. She’s a driven, ambitious individual with a strong enthusiasm for the project. A skilled UX and UI designer that can turn a concept into reality upon client requests. Malak was dedicated to delivering high-quality works. She’s truly a user experience professional, knowing and working with Malak is a very pleasurable experience. Malak has an impressive work ethic that I would recommend her to any team!”
“Malak is spectacular to work with, she works through the problem with the group and helps point out details that were overlooked, she is highly motivated and excellent communication skills. She adds great value to any Ui/Ux Team and I would highly recommend her”
“I worked with Malak on couple of projects. She has an excellent leadership skills when it comes to managing a project and team. She consistently demonstrated her solid work ethic and problem solving skills throughout the project. She is a great asset to any UX team!.”
"I worked with Malak on a team project, she was a great team member and proposed a number of valuable ideas throughout the project. She took responsibility for decisions and develop a hi -quality prototype to deliver to the client. Would love to work with her again"
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