Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification. With a team of a little over 20 people, Scratcher has built an award-winning platform that is now being used in over 12 different countries across the globe.
I began by conducting extensive market research, delving into the digital marketing and gamification industry to identify trends and competitors. I also gathered valuable insights from Scratcher's current target audience, analyzing customer feedback and pain points. Collaborating closely with my team at SDS and Scratcher's team, I gained a deep understanding of their goals, vision, and core values as a company.
With a comprehensive understanding of Scratcher's essence, I set out to craft a brand identity that resonated with their personality and growth. To communicate their playful yet professional image and emphasize their energy, leadership, and forward-thinking nature, I brainstormed and iterated multiple logo concepts. I combined playful elements to represent gamification with bold colors, exuding a sense of confidence. Through collaborative feedback sessions with Scratcher's team, we honed the logo design to align perfectly with their vision.
To optimize efficiency and maintain consistency, a versatile UI component library was developed. This system ensured brand consistency and streamlined the design process, enabling efficient collaboration and scalability for future updates.
Since the company was founded in 2017, Scratcher has already established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where I and team at SDS came in.
“Malak and I worked in the same team over two client projects at Academy Xi. In both projects she was extremely organised, kept both the projects running smoothly and worked brilliantly with everyone in the team. She worked efficiently, and contributed so much creatively, she has great ideas and a fantastic understanding of the UX process. She was excellent to work with both times, and would be a fantastic addition to any UX team..”
“I collaborated with Malak for a couple of years at Shoreditch Design Studio. Throughout our time together, she consistently demonstrated a fantastic eye for design, complemented by strong UX/UI skills. In addition, Malak proved to be an invaluable asset to the team, showcasing excellent communication skills in direct interactions with clients.”
"I worked with Malak on a UX team project for Collabor8 Thinkspace. From the outset I was impressed by her pragmatic approach to understanding and solving the problem space, always putting the user at the centre of any design thinking. She provided the team with in depth research and valuable insights early on in the project before taking a leading role in developing, designing and testing user focused solutions within design software. She communicates her thoughts clearly and always has something of value to say, this makes working with Malak really enjoyable and I would look forward to working with her again. She was a valuable member of the team and would be an asset to any UX team in the future."
"Malak, has a sound understanding of design principles and can take a project from concept to delivery with ease. She is not afraid to question and always looks for improvements to the customer experience."
“Malak is highly organised and insightful in the UX process, she thinks out of the box and has a keen eye for detail. She has a strong work ethic and is highly motivated individual. She is also a strong communicator with good design skills and a passion for UX..”
“I worked with Malak on the Collabor8 Thinkspace project. She’s a driven, ambitious individual with a strong enthusiasm for the project. A skilled UX and UI designer that can turn a concept into reality upon client requests. Malak was dedicated to delivering high-quality works. She’s truly a user experience professional, knowing and working with Malak is a very pleasurable experience. Malak has an impressive work ethic that I would recommend her to any team!”
“Malak is spectacular to work with, she works through the problem with the group and helps point out details that were overlooked, she is highly motivated and excellent communication skills. She adds great value to any Ui/Ux Team and I would highly recommend her”
“I worked with Malak on couple of projects. She has an excellent leadership skills when it comes to managing a project and team. She consistently demonstrated her solid work ethic and problem solving skills throughout the project. She is a great asset to any UX team!.”
"I worked with Malak on a team project, she was a great team member and proposed a number of valuable ideas throughout the project. She took responsibility for decisions and develop a hi -quality prototype to deliver to the client. Would love to work with her again"
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