Logpoint

Redesigning Logpoint's Digital Platform

overview

LogPoint is a leading cybersecurity and IT analytics solutions provider, known for its powerful Security Information and Event Management (SIEM) platform that helps organisations detect and respond to security threats effectively. LogPoint enables accurate threat detection and proactive incident response with advanced analytics and machine learning capabilities. Their user-friendly interface and scalability cater to businesses of all sizes, while also providing compliance and regulatory support. Additionally, the company offers customer support and professional services to ensure successful implementation and ongoing maintenance of their SIEM solution.

Research

Defining the problem

Logpoint's current website design poses challenges as it leans heavily towards either customer-focused content or overly technical information, resulting in an inconsistent user experience. To better represent their Nordic culture, Logpoint desires a stronger connection with nature, emphasizing inclusivity in their brand representation. However, integrating these elements while maintaining a balanced appeal to diverse audiences becomes a complex task. Furthermore, the website fails to effectively convey the cutting-edge nature of their technology and its relevance to cyber security, requiring evidence-driven pages and impactful imagery. To address these issues cohesively and achieve a successful website redesign, Logpoint aims to align its Nordic culture with business objectives, ensuring a user-centric solution that resonates with all target audiences.

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Design process

During the design process, I approached Logpoint's challenges by conducting in-depth research to understand their Nordic culture, values, and the desired representation of nature.

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Design workshops

Collaborative design thinking workshops with stakeholders, including Logpoint's team, helped align everyone's vision and establish shared project goals. Creating personas and user flows based on user research allowed me to empathize with Logpoint's diverse target audiences and map out their interactions with the website.

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Illustrations

To cater to diverse users and emphasize the focus on products while maintaining a friendly and secure brand image, we opted for minimal illustrations with no cultural emphasis. This approach allowed us to highlight LogPoint's commitment to security and trust as the primary message. By striking a balance between approachable visuals and implying security and trust, LogPoint's Nordic culture and values were well represented, creating a welcoming experience for all users. These illustrations were thoughtfully integrated throughout the website to enhance its visual appeal and inclusivity.

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Developing a mini-design system

Developing a comprehensive design system allowed me to define the brand's color palette, typography, iconography, and UI elements. This ensured consistency and efficiency throughout the redesign process, reinforcing the Nordic culture representation in the brand identity.

Strategic incorporation of interactive elements

Strategic incorporation of interactive elements and subtle animations complemented the serious tone of the website while enhancing user engagement and experience. Regular collaboration with Logpoint's team, incorporating their feedback and preferences, ensured that the final design solution aligned with their vision and business objectives.

User testing and stakeholders feedback

User testing and stakeholders feedback played a crucial role in gathering valuable feedback and insights, which I used to make iterative improvements, ensuring that the final website design effectively addressed the needs of all target users. During the testing phase, valuable feedback was received from various stakeholders, including the meeting attendees, CTO, Sales Director, Customer Success, and Customers. The key points of feedback were: - Strengthening the connection with nature in the brand representation. - The need for some rewording or a mindset shift. - A greater focus on industries in the content. - The inclusion of both photos of people and illustrations for webinars. - Improving illustrations by making them sharper, stronger, and more impactful. By following this comprehensive design process, I successfully addressed Logpoint's challenges, integrated their Nordic culture, and created a user-centric website that appealed to customers and technical experts. The design solutions effectively communicated the cutting-edge nature of Logpoint's technology, resulting in a successful website redesign that fulfilled their goals.

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Design thinking

The design thinking process involved gathering feedback from different stakeholders, including the client's employees and customers. Key points from the feedback included: In approaching the Logpoint website redesign, I prioritised understanding the problem of catering to diverse audiences – customers and technical experts. Through interviews and personas, I empathized with user needs. Employing an iterative, user-centric approach, I created wireframes, user flows, and sketches, iterating based on regular feedback sessions. To reinforce inclusivity, I sketched diverse characters and integrated nature-themed illustrations. Dynamic dark and light mode contrasts addressed the varied audience needs. A collaborative design system ensured consistency and engaging animations enhanced user experience without compromising seriousness. Valuing client collaboration, I delivered a user-friendly, cohesive website with a distinct brand identity, fulfilling Logpoint's goals effectively.

Delivery

The final produce

Delivery: the final product: The final product showcased a redesigned website with a user-friendly interface, cohesive branding, and engaging illustrations. Additionally, UI examples demonstrated how the new brand identity would be applied to specific web pages. By applying thoughtful design thinking throughout the process, I successfully transformed Logpoint's website into a platform that effectively catered to their diverse audience while aligning with their brand values and business goals.

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Testimonials

Don't take my word for it

“Malak and I worked in the same team over two client projects at Academy Xi. In both projects she was extremely organised, kept both the projects running smoothly and worked brilliantly with everyone in the team. She worked efficiently, and contributed so much creatively, she has great ideas and a fantastic understanding of the UX process. She was excellent to work with both times, and would be a fantastic addition to any UX team..”

Jack Morgan

UX Designer @ Zurich Insurance Company

“I collaborated with Malak for a couple of years at Shoreditch Design Studio. Throughout our time together, she consistently demonstrated a fantastic eye for design, complemented by strong UX/UI skills. In addition, Malak proved to be an invaluable asset to the team, showcasing excellent communication skills in direct interactions with clients.”

Will Gregson

Creative Director @ Shoreditch Design Studio

"I worked with Malak on a UX team project for Collabor8 Thinkspace. From the outset I was impressed by her pragmatic approach to understanding and solving the problem space, always putting the user at the centre of any design thinking. She provided the team with in depth research and valuable insights early on in the project before taking a leading role in developing, designing and testing user focused solutions within design software. She communicates her thoughts clearly and always has something of value to say, this makes working with Malak really enjoyable and I would look forward to working with her again. She was a valuable member of the team and would be an asset to any UX team in the future."

Aidan Street

UX team coordinator at Momentumgroup

"Malak, has a sound understanding of design principles and can take a project from concept to delivery with ease. She is not afraid to question and always looks for improvements to the customer experience."

Monique Esplin

Partner Sales Manager @
Amazon Web Services (AWS)

“Malak is highly organised and insightful in the UX process, she thinks out of the box and has a keen eye for detail. She has a strong work ethic and is highly motivated individual. She is also a strong communicator with good design skills and a passion for UX..”

Kenny D'Souza

Senior UX Designer @ Symplicit

“I worked with Malak on the Collabor8 Thinkspace project. She’s a driven, ambitious individual with a strong enthusiasm for the project. A skilled UX and UI designer that can turn a concept into reality upon client requests. Malak was dedicated to delivering high-quality works. She’s truly a user experience professional, knowing and working with Malak is a very pleasurable experience. Malak has an impressive work ethic that I would recommend her to any team!”

Pia Uch

Product Designer at Frod

“Malak is spectacular to work with, she works through the problem with the group and helps point out details that were overlooked, she is highly motivated and excellent communication skills. She adds great value to any Ui/Ux Team and I would highly recommend her”

William Humble

UX Designer @ Defence Australia

“I worked with Malak on couple of projects. She has an excellent leadership skills when it comes to managing a project and team. She consistently demonstrated her solid work ethic and problem solving skills throughout the project. She is a great asset to any UX team!.”

Priya Venugopal

UI Designer @ Contal Services

"I worked with Malak on a team project, she was a great team member and proposed a number of valuable ideas throughout the project. She took responsibility for decisions and develop a hi -quality prototype to deliver to the client. Would love to work with her again"

Adele Brizzi

UX/UI Designer