The project aims to create a digital platform for those dissatisfied with traditional medicine, offering cost-effective alternative treatment options. The target audience is open-minded but cautious individuals seeking the best-fit treatment. Key features include a treatment comparison tool, personalized recommendations, and expert/user reviews. Motivated by my own experience with unsatisfactory support for chronic/unknown illnesses, I designed this platform. I conducted research, user interviews, ideation, and prototyping, with a commitment to making a meaningful impact on lives facing unidentified health challenges.
In the initial phase, I conducted surveys with 88 participants, revealing concerns about the cost (29%), trust (11%), and effectiveness (43%) of traditional medicine alternatives. Additionally, 51% of participants reported unexplained illnesses unidentified by their doctors. User interviews with individuals facing chronic or unknown illnesses highlighted the need for more accessible healthcare options.
Using the insights from research, I developed the MVP, "Heal," a digital platform featuring a user-friendly website, a chatbot, medical history tracking, and a doctor assignment system. Additional features included progress tracking and a peer review system to enhance user confidence and transparency in the healthcare journey.
Embracing an iterative approach, I committed to continuous improvements for "Heal." The platform evolves based on user feedback, ensuring it remains relevant and effective in addressing challenges in holistic healthcare. The goal is to provide an ever-improving resource for users to manage their health and well-being.
Throughout the entire process, a user-centric approach guided decisions and improvements. The purpose was to bridge the gap in holistic healthcare, providing a valuable resource for users. "Heal" was designed to be user-focused, addressing their needs and challenges, and ensuring that the platform remains aligned with the ever-changing requirements of users in the holistic healthcare space.
My design thinking approach begins with deep empathy for users, understanding their needs, and challenges. I iterate on solutions based on real-world testing and user feedback, always seeking to improve. Innovation drives me to find fresh, user-centric ways to solve problems, creating impactful solutions that resonate.
“Malak and I worked in the same team over two client projects at Academy Xi. In both projects she was extremely organised, kept both the projects running smoothly and worked brilliantly with everyone in the team. She worked efficiently, and contributed so much creatively, she has great ideas and a fantastic understanding of the UX process. She was excellent to work with both times, and would be a fantastic addition to any UX team..”
“I collaborated with Malak for a couple of years at Shoreditch Design Studio. Throughout our time together, she consistently demonstrated a fantastic eye for design, complemented by strong UX/UI skills. In addition, Malak proved to be an invaluable asset to the team, showcasing excellent communication skills in direct interactions with clients.”
"I worked with Malak on a UX team project for Collabor8 Thinkspace. From the outset I was impressed by her pragmatic approach to understanding and solving the problem space, always putting the user at the centre of any design thinking. She provided the team with in depth research and valuable insights early on in the project before taking a leading role in developing, designing and testing user focused solutions within design software. She communicates her thoughts clearly and always has something of value to say, this makes working with Malak really enjoyable and I would look forward to working with her again. She was a valuable member of the team and would be an asset to any UX team in the future."
"Malak, has a sound understanding of design principles and can take a project from concept to delivery with ease. She is not afraid to question and always looks for improvements to the customer experience."
“Malak is highly organised and insightful in the UX process, she thinks out of the box and has a keen eye for detail. She has a strong work ethic and is highly motivated individual. She is also a strong communicator with good design skills and a passion for UX..”
“I worked with Malak on the Collabor8 Thinkspace project. She’s a driven, ambitious individual with a strong enthusiasm for the project. A skilled UX and UI designer that can turn a concept into reality upon client requests. Malak was dedicated to delivering high-quality works. She’s truly a user experience professional, knowing and working with Malak is a very pleasurable experience. Malak has an impressive work ethic that I would recommend her to any team!”
“Malak is spectacular to work with, she works through the problem with the group and helps point out details that were overlooked, she is highly motivated and excellent communication skills. She adds great value to any Ui/Ux Team and I would highly recommend her”
“I worked with Malak on couple of projects. She has an excellent leadership skills when it comes to managing a project and team. She consistently demonstrated her solid work ethic and problem solving skills throughout the project. She is a great asset to any UX team!.”
"I worked with Malak on a team project, she was a great team member and proposed a number of valuable ideas throughout the project. She took responsibility for decisions and develop a hi -quality prototype to deliver to the client. Would love to work with her again"
%402x.svg){kind=icon}
%402x.svg){kind=icon}